Logos
Variation #1
Variation #3
Variation #2
Variation #4
Variation No. 1 is the primary logo for OMBAS. Use this version in all instances of fullcolor (CMYK, RGB or PMS) work. Variation No. 2 can be used as an alternative.
For marketing collateral restricted to B&Wprinting, use Variation 3 or 4. Do not convert Variations 1 & 2 to grayscale in Photoshop as it will dull the logo in contrast.
Guidelines
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Always use Variations 1 & 2 for full color artwork
Use Variations 3 & 4 for black & white artwork only
The logo size should never be smaller than 1” to retain legibility
Download Logos
Color
Here are the primary OMBAS colors to be used throughout branding to establish identity. These colors should be reflected in all marketing pieces from ads to digital banners; direct mailers to website hero images.
The Secondary Color System can be used as accent colors or options for text and typography. If the secondary colors are utilized as a full-color background, there must be a justified purpose and needs to be approved by the Art Director.
Variation #1
primary colors
Sky Blue
Secondary colors
CMYK (aka “4-color”) colors should be used for printing on paper, apparel and other collateral, and only when the printer has been specified to use CMYK ink.
RGB and HEX colors are used for digital applications.
Always double check with your printer to clarify appropriate color profile and file format for anyprint project.
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Guidelines
Make sure to see proofs before any large printing projects to comfirm the colors are printing correctly.
#A2D9E7
R162 G217 B231
Pantone 635 C
C34 M1 Y7 K0
Pantone 338 C
C57 M0 Y39 K0
#65CCB3
R101 G204 B179
Sea Foam Green
Pantone 170 C
C0 M60 Y49 K0
#FF8672
R255 G134 B114
Coral
Pantone 7698 C
C81 M47 Y31 K6
#3A738E
R58 G115 B142
Lagoon
Pantone 7520 C
C6 M28 Y26 K0
#EBBEAF
R235 G190 B175
Mimosa
Pantone 575 C
C62 M32 Y96 K14
#68813b
R235 G190 B175
Palm Green
Pantone 431 C
C67 M52 Y44 K17
#5B6771
R91 G103 B113
Stone
Pantone 7401 C
C4 M10 Y41 K0
#F4DFA4
R244 G223 B164
Sand
Pantone 695 C
C27 M67 Y40 K3
#B66B79
R182 G107 B121
Dusty Rose
Pantone 5595 C
C13 M4 Y10 K0
#DBE5E1
R219 G229 B225
Sea Glass
Typography
The fonts used in OMBAS branding are the Quiche Sans family, the Classico URW family and Mrs. Eaves Italic. For the display headlines, Quiche Sans Bold is used, but it can also be used as secondary type for body headers. Mrs. Eaves Italic is used for call-outs and quotes.
Classico Regular is used for body text while Classico Bold can also be used for body headers. Note that these directions given are to be used as a guide only, and the designer may explore other weights within the families.
DisplayHeadline / Quiche SansBold
Call-outs / Mrs. EavesItalic
Body Header / Classico URW Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklnopqrstuvwxyz
1234567890 .?!,#$%&
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklnopqrstuvwxyz
1234567890 .?!,#$%&
Body Text / Classico URWRegular
originalmiamibeachantiqueshow.com
Pantone P 118-9 C
C14 M1 Y3 K0
#d8eef4
R216 G238 B244
Light Sky Blue
